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About Coast 2 Coast 4 Cancer (C2C4C)

Each year, the global Bristol Myers Squibb workforce comes together to demonstrate its long-standing commitment to cancer research through the Coast 2 Coast 4 Cancer (United States), Country 2 Country 4 Cancer (Europe) and Continent 2 Continent 4 Cancer (Japan and Latin America) bike rides – collectively known as C2C4C. The tradition began in 2014 when a group of Oncology employees in the United States (U.S.) were compelled to do more for those impacted by cancer. Those efforts expanded to Europe in 2016 followed by Japan in 2021. And now for the first time ever, C2C4C is headed to Latin America in 2022.

The Company’s commitment is deeply rooted in its patient-centric culture and goes beyond day-to-day job responsibilities. In the U.S., across Europe, in Japan and in Latin America, hundreds of employees volunteer their time to train, fundraise and participate in these epic bike rides where their miles make more memories for cancer patients and their loved ones. For our employee riders, their motivation to participate and advance cancer research is personal. Some are riding in honor of those who have lost their lives from cancer or are currently battling the disease. Since its inception, the rides have raised approximately $12.1 million for cancer research worldwide.

About the V Foundation 

Who They Are

The V Foundation is a 501(c)(3) charitable organization dedicated to funding game-changing research and all-star scientists to accelerate Victory Over Cancer® and save lives. ESPN and the late Jim Valvano, legendary North Carolina State University basketball coach and ESPN commentator, founded the organization shortly before Jim succumbed to cancer in 1993.

What They Do

The V Foundation funds game-changing research and all-star scientists to accelerate Victory Over Cancer® and save lives. Its world-class Scientific Advisory Committee, comprised of leading researchers and physicians from prominent cancer centers and universities, supervises the grant-making process to ensure proposals meet the highest standards of scientific merit and the best scientists are funded nationwide.

How They Do It

The V Foundation awards grants through a highly competitive awards process strictly supervised by a world-class Scientific Advisory Committee. The Foundation funds research across the country for all types of cancer and is committed to funding projects and people that will make the most significant impact. The V Foundation awards 100 percent of direct donations to cancer research and programs. The V Foundation’s endowment covers administrative expenses.


The V Foundation has awarded nearly $290 million in game-changing cancer research grants nationwide. Research funded by the V Foundation has changed the landscape of cancer and improved outcomes for those living with cancer. The V Foundation’s goal is to defeat cancer, and their motto is “Don’t Give Up . . . Don’t Ever Give Up!”®.